Youretheonlyoneinmyworldwhounderstands·Ò룿 Õ¹¿ªÈ«²¿ ·ÒëÈçÏ£ºÄãÊÇÎÒÊÀ½çÉÏΨһһ¸öÕ¾²»×¡½ÅµÄÈËÏ£ÍûÄÜ°ïµ½Äã 谁有比较我vi设计（视觉识别系统）的外文文献？可以参考一下，谢谢 Visual image designSpecifically, is refers to the enterprise management concept, cultural quality, management, product development, the circulation of commodities and other relevant business of all factors. From this point of view, from the culture, image, communication point of view to make the selection, to find out the potential of enterprise has, find out his existence value and aesthetic value, to be integrated, so that he converted to effective identity in the information society. The development and design of the behavior is called "CI". CIS, as the enterprise image recognition system, the concept of identification (Mind Identity), referred to as MI, behavior recognition (Behavior Identity) referred to as BI and visual identification (Visual Identity) VI.Theoretically speaking, enterprise business philosophy is the soul of an enterprise, is the concentrated expression of corporate philosophy, spirit of enterprise. At the same time, the core and basis is the enterprise recognition system. Enterprise business philosophy should reflect the social value of existence, the pursuit of business objectives and business content, by as much as possible with the simple exact, for the enterprise to accept, easy to understand and easy to remember words to express.Keystone enterprise behavior recognition is the enterprise in the internal coordination and external communication should have a normative standards. The principles embodied in the staff by the daily behavior. That is to say, the staff of a move action should be a kind of corporate behavior, can reflect the enterprise"s management idea and the value orientation, rather than a separate arbitrary personal behavior. Behavior recognition, need employees based on the business concept understanding, put it into the conscious action, from the bottom of my heart, only in this way, can make the same concept in different occasions, different level to implement specific management, sales, service behavior and public behavior. Behavior recognition of enterprises is the dynamic action system of enterprises processing, the harmony between people, things, objects. Carry out the implementation of action recognition, including new product development, distribution and politeness norms of cadres, including market research and promotion of foreign goods, all kinds of services and public relations standards, and the contact behavior standards for financial, upstream and downstream partners and agents.Any enterprise to conduct propaganda and dissemination to the public, thus shaping the visual image of the enterprise, depend on communication system design, size effect propagation is totally dependent on the system of symbols in the communication system model of can be public recognition and acceptance, and to the public impression. The basic elements of symbol system is the carrier of the dissemination of corporate image, the carrier to reflect the corporate image, symbol system this symbol system which can be called the corporate image. VI is a strict and complete system of symbols, it features a clear display of the "visual" structure, so as to convey the unique corporate image accurately, by showing differences in appearance, so as to achieve understanding of enterprise, the purpose of identification. Enterprise image recognition system is English "Corporate L System" Chinese translation, referred to as CIS, birthplace of the theory is generally considered in American. 50 time metaphase, American IBM in its design consultant: "through the designed to convey some of the advantages and characteristics of IBM, and the company"s design in the application of reunification" of the proposal, first introduced the CI design. In the early 60 American some large and medium-sized enterprises will be able to specific elements to establish a complete and representative image of as a business strategy, and hope that it becomes the effective means of corporate image communication. It contains a corporate image to penetrate all areas of the publicity strategy and measures, the complete planning and design after a fairly long period of time after the name people widespread cognition and officially known as the enterprise image recognition system. 70 time CI theory is introduced into Japan, a visionary company of CI first, and gradually produced effectiveness. Enter 80 age, China south some enterprises have begun to try CI. Guangdong sun god group was believed to be the earliest China CIS into the enterprise, through the display of visual elements, better reflects the business philosophy and operating style.CIS consists of three parts, namely MI (mind identity), BI (behavior identity), VI (visual identity), which is the core of the MI, it is the highest decision-making layer of the whole CIS, to the whole system laid the theoretical basis and standards of behavior, and expressed by BI, VI. Behavior and visual design is all around the center of MI, BI and VI success is to express the enterprise personalized unique spiritual accurate. BI directly reflects the enterprise concept of individuality and particularity, including promotion of internal organizational management and education, external public relations, activities, social cultural activities funding. VI is the corporate visual identity system, including the basic elements (corporate name, corporate logo, the word standard, standard color, enterprise modeling) and application elements (product, office supplies, clothing, signs, traffic tools), designed to convey through the concrete of visual symbols, directly into the brain, left to the enterprise vision image.Enterprise image is an important intangible asset itself, because it represents the credibility of enterprises, the quality of the products, the quality of personnel, stock price etc.. Shaping the corporate image although not necessarily immediately bring economic benefits to the enterprise, but it can create the good social efficiency, obtain social identity, values, will eventually be received by the social transformation and economic benefits. It is a significant and long-term investment in intangible assets. Future competition is not only product. ÏÈÐдÊÊÜtheonly the very¶¨Óï´Ó¾äÓÃÏÖÔÚÍê³ÉʱÂð 害怕害怕O创建ªE«平方 唯一¡¢Ð